Yeah, the latest gadget is cool and all - everybody's talking about it - but how can it really help you? Well, we think we have the answer to that.
LisaCampbell MEDiA is a Marketing Technology and Ideation Company. What this means is - we help businesses optimize the use of modern technology to 'custom advantages' for themselves.
I use the new APPLE iPad quite frequently to articulate messaging for LCM and have now created cool ways for my clients to use the device too.
For example, are you a Realtor? It's easy to become unorganized when out of the office - and it's easy for your client to perceive. It makes them uneasy - as for them, a lot is on the line. I believe that the iPad is a natural device for the Commercial and Residential Real Estate industries. I've recently created full-length docuMEDiA Film Shorts tm (an LCM exclusive) for one of my Commercial Real Estate Clients - and their brokers are using it with GREAT success!
We're also creating mini docuMEDiA Films on lots of questions that clients might have on schools, shopping, crime rates, demographics, resale value(s), etc. - and it's something for clients to interact with as you drive them from place to place. Having the iPad on hand is a tool to help you to convincingly answer a potential buyers' question without having the super-human ability to store all of that content in your brain.
We're also creating content optimized for the iPad exclusively on property information. For example, in some high-end communities, a buyer wants to see what the property looks like in all four seasons. By offering this type of visual information - you are creating an incredible user experience.
Incorporating the iPad into your sales repertoire helps agents and brokers become better organized, allows them to offer an incredible user experience to potential buyers, and can mean the difference between a 'decision' or not.
LisaCampbell MEDiA is so convinced that this application will work for you that we're offering all new Real Estate Clients a free iPad for every docuMEDiA Film Short we're called on to create. It's our way of saying thank you and giving back in this tough economy - as we build new relationships.
LisaCampbell MEDiA is a communications and understanding project - here to help your clients 'understand' and to help you 'communicate' ...and build all of the business that you'd like.
http://www.lisacampbellmedia.com (404) 734-4574. Refer to the iPad project 2010 for our free iPad offer. Create your own wwwipple effect!
(Note: This offer is for 16g wi-fi + 3g iPad. Delivery only with projects paid-in-full)
(Sigh) I've just attended another client meeting with two middle aged men. One was an older Brit living and working as COO of a prosperous business in Atlanta - who sat silently and listened. While the other, an outspoken middle aged manager type vehemently defended his disdain for facebook, social networking, blogs, and all things 'new media'.
"My clients aren't on facebook!" he said. They're out working and making money. ...Too busy to sit online. (sigh). I thought, should I get the shovel to dig his head out of the sand - or just wait for the tide to come in and wash it out for him? It's a refrain I hear quite often from those who aren't "in tune".
"Marketing with new media will revolutionize the way you do business", I answered. If you aren't doing it, know that your competition is. And will eventually win your potential clients because of it.
Then the inevitable ROI discussions began. I always anticipate it. I responded, what is the return on investment for keeping your front lawn landscaped? Or having such clean floors? Or having a pretty, bright, accommodating receptionist? Can you measure your return on those things? ...but you need them right? [Thinking. Absorbing. Blank Stare]
In today's marketplace, you have to grab customers' attention quickly with succinct website content, creative e-zines, e-books, regular interaction on your blog and even keep potential and current customers engaged with a film or podcast from time to time.
New Media equips you with the ability to earn and keep your customer's interest, their business and referrals by simply "sharing information" - but despite the benefits, not everyone is on board.
According to a recent survey by Jupiter Research, only 36 percent of all businesses with fewer than 100 employees had a web presence. 36 percent! If you are one of these business owners, log on to LisaCampbell MEDIA and The wwwippleEFFECT often. The sites will help you to organize and optimize your online storefront. And if you are just starting out - good for you! Bookmark this blog and the LisaCampbell MEDIA website - to start out strong.
Utilizing the power of new media is not about just having a flashy website. Mine isn't in fact. It's very homespun but with LOTS of information. Reminds me of my personal living room. Kind of shabby chic, but with books and information all over the place. And that's just what it's meant to be. It's a reflection of me, my personality and the tools that I can serve to those who care to listen. Come sit in my kitchen and read on. :)
True value lies in what you say. When used effectively, Marketing Technology will help you to build a community of loyal customers or users that you can connect with at any time. You can't afford to be left behind.
Marketing with personal technology and new media gives you the biggest bang for your buck, both in time and money. It allows you to talk to potentially millions of people with the ease of talking to one; and it gives you control over how, when, and where you talk to them.
All of the new media channels that I talk about in seminars and trainings - websites, e-zines, blogs and podcasts- encourage a fresh approach to doing business that is actually hinged on an old-fashioned mind-set. We're actually going back to the roots of our customer relationships - being heart centered. And reaching out to people, one at a time. But in a whole 'new' way.
Remember the sitcom Cheers? The theme song included the popular line "where everybody knows your name". It's sort of back to that now with new media. When your customers reach out online - on your website, twitter, facebook page, etc., it's an opportunity to 'know their name' and speak to them directly, but on a much larger scale.
Building an online community using the new tools of communication and understanding - is the single most important thing you can do to grow your business. ...Community, meaning a group of people who are your most loyal customers or potential customers - people who 'want to hear' what you have to offer, and have opted-in to do it. Willingly.
Although I am a true evangelist of the advantages of New Media, there are some things it CAN'T DO.
New Media cannot replace face-to-face communication. Technology is a supplement, not a replacement for human contact. New media serves to enhance that conversation.
New media cannot reach your ENTIRE customer base. I agree, in some ways, with the corporate manager that I mentioned at the top of this blog. Not everyone has joined the digital world, and you need to continue with some traditional marketing and media. It's why I created blinkTHINK - the marketing methodology that fuses 'new media' with traditional media (radio/tv/print), technology, psychology and culture. All of your print marketing materials, such as business cards, postcards, newsletters, brochures, direct mail pieces, etc. should all have your website information, email address and blog address.
In the latter years of my career as a News Anchor - an incredible new paradigm began. Reporters couldn't just go out anymore and cover a story and then feed live on radio or tv. They'd have to 'write' a web article too. Old media had to adjust to keep current with new media - or it knew that it would meet an even faster demise.
The internet, literally changed everything, and very quickly, for traditional media and its users. And nobody yet knows where this new troposphere will go. Isn't THAT exciting?
Also, I often tell my clients that New Media cannot provide 'instant gratification.' Like any other aspect of your business, creating a new media or social media platform is a process. It's not a silver bullet. Don't buy from the snakeoil salesmen who tell you that "New Media" is the answer to all of your company's ills. It's NOT. But consistent efforts by a skilled practitioner will make a significant difference in your bottom line.
Trust me.
LisaCampbell
http://www.lisacampbellmedia.com
Find me on twitter at:
LCampbellMedia or hitechnologyLC
My daughter and I do a mommy-daughter trip most every year. Several years ago, our sojourn was to London. On these excursions, we try to take in the city both as a tourist and a local - dining and shopping at the trendy tourist traps and the backroads homespun spots as well.
One day, we flipped on the radio and the jocks on a morning show were mocking an American tourist they'd met on the Underground (subway). Just as many of us (American folk) are wayyy off the mark when trying to speak with a Brit's accent, these guys noted that the American approached them, wooing for a job I suppose, by saying "Ammmm a maaa'dul". Translated, "I'm a model". Their playful joking, in the theatre of our minds, made the woman appear to be a hillbilly golddigger. I had to remind myself and my daughter that perhaps that was not WHO she was at all.
My question is "who mocks YOU, online". What is your web accent? Our writing and online presence certainly has one. My keyboard accent often relies on the shift key when accenting words like "you" two sentences ago. I also use quotation marks quite a bit and often end statements and comments with the meaningless I'm just SAYIN'. It's meaningless because 'I just did'.
We also have accent identity in the fonts we choose, the pictures we post, and the colors we decide on. My company website looks and feels a lot like parts of my home, and my blogs speak to another side of my personality.
Also, our verbiage and word choices certainly speak volumes, and - while I'm writing this, please allow me to release a BIG pet peeve. How many third grade teachers took 'off' the day the lessons were taught on YOU, YOU'RE and YOUR? Some of the brightest (I thought) people I know, somehow missed that lesson. Please trackback and pick it up!!!!!
I enjoy reading, writing and sharing every day with literally thousands of people online. You're doing yourself and your 'friends' a disservice when you don't make sure that you're allowing your online accent to represent you in your best light. I'm just SAYIN'. (smiling BIG) LC
I was speaking at a large meeting of executives the other day, educating them on social media, and explaining how new media is so very different from the 'traditional' old school medias that I'd worked on and in for so long.
Most of them had been accustomed to hearing and seeing me as a news anchor and producer on radio and TV - but here I was, happy as a clam, running my media consultancy and extolling the great "value" and virtues of the new way of communicating. And understanding.
During the conversation, speaking rapidly, I blurted out in a Roseanna Roseannadanna sort of way, that by using and developing new media in the right way, it creates 'a wwwipple effect' that is unlike any that could have been bought or sold on radio, tv, or print -- unless a client had Superbowl bucks. And that is the moment the term was coined. The clients had a belly laugh and remembered it. And so did I. It stuck. And the wwwipple effect we've created for their business backs it up!
LisaCampbellMEDIA and our six divisions offer a new type of marketing that refuses to inform without inspiring. We believe the consumer, customer, user should get both - information and inspiration to reach the WHOLE person. For clients who want just a 'pitch', we say no thanks. Take that budget to some snake oil salesman someplace else.
We believe that customers who'll best use the brands we represent, want to feel cared about. And we want to offer something useful to their 'passions, energy, and spirits'. It's a new type of PR - Personal Relations. And buyers remember it, share it, and return.
In this blog, I'll offer, stories, anecdotes, and information to break the old marketing paradigms - and feature fun, unique new ways to communicate and understand your T-A's - "target archetypes". We'd love to hear when a wwwipple effect is created with your story - too.
And so it is - the name of my new Marketing blog - the wwwippleEFFECT! Hope that you enjoy it, and use it often to create your own wwwipples on the web. LC
