I was speaking at a large meeting of executives the other day, educating them on social media, and explaining how new media is so very different from the 'traditional' old school medias that I'd worked on and in for so long.
Most of them had been accustomed to hearing and seeing me as a news anchor and producer on radio and TV - but here I was, happy as a clam, running my media consultancy and extolling the great "value" and virtues of the new way of communicating. And understanding.
During the conversation, speaking rapidly, I blurted out in a Roseanna Roseannadanna sort of way, that by using and developing new media in the right way, it creates 'a wwwipple effect' that is unlike any that could have been bought or sold on radio, tv, or print -- unless a client had Superbowl bucks. And that is the moment the term was coined. The clients had a belly laugh and remembered it. And so did I. It stuck. And the wwwipple effect we've created for their business backs it up!
LisaCampbellMEDIA and our six divisions offer a new type of marketing that refuses to inform without inspiring. We believe the consumer, customer, user should get both - information and inspiration to reach the WHOLE person. For clients who want just a 'pitch', we say no thanks. Take that budget to some snake oil salesman someplace else.
We believe that customers who'll best use the brands we represent, want to feel cared about. And we want to offer something useful to their 'passions, energy, and spirits'. It's a new type of PR - Personal Relations. And buyers remember it, share it, and return.
In this blog, I'll offer, stories, anecdotes, and information to break the old marketing paradigms - and feature fun, unique new ways to communicate and understand your T-A's - "target archetypes". We'd love to hear when a wwwipple effect is created with your story - too.
And so it is - the name of my new Marketing blog - the wwwippleEFFECT! Hope that you enjoy it, and use it often to create your own wwwipples on the web. LC
